In an increasingly digitized world, Artificial Intelligence (AI) has become a powerful tool for driving business creativity. In recent years, AI has revolutionized various sectors and industries, including creativity, transforming the way companies approach creative processes, product development, services, and even marketing and communication strategy.

In this article, we will explore the future of business creativity with artificial intelligence. We will analyze how AI is being used to empower ideas generation and promote collaboration between humans and AI systems.

Research conducted by specialist consultancy McKinsey reveals that 74% of companies have already implemented AI in some plan to expand its use in the next three years. And more than half of those interviewed foresee an increase of 10% or more. Although it is the top-performing companies that have the most ambitious plans for AI adoption in the future, 30% of them plan to increase their investments in AI by 50% in the future, while only 9% of other organizations will do so.

How Artificial Intelligence will change the Future of business creativity

Artificial Intelligence will have a profound impact on the future of business creativity. Here are a few ways in which AI is expected to change this landscape.

Automation of repetitive tasks:  AI can help creative professionals avoid repetitive and routinary tasks, allowing them to focus on more strategic and creative activities.,

Generation of innovative ideas: This has been enhanced by advanced artificial intelligence (AI) algorithms, which provide a valuable source of inspiration and support in the creative processes. Advances in technologies such as GPT-3, GPT-4, ChatGPT and the increasing adoption of AI tools are revolutionizing the creative business landscape significantly.

Personalization and segmentation: With the help of artificial intelligence, companies can harness the potential of collecting and analyzing large volumes of data, giving them the ability to precisely personalize and segment their marketing and communication strategies.

Creative content optimization: AI can analyze and evaluate the performance of creative content, providing valuable insights into which elements work best and how to optimize future campaigns. Leading companies and brands such as Adobe Creative Cloud, Adobe Firefly and Mavity are integrating AI-based features into their products to enhance the creative experience. In addition, with the continued development of AI chat tools and the ability to generate quality creative content, the evolution in this field is constant.

Human-AI collaboration: Collaboration between humans and AI systems can enhance creativity and problem-solving by combining human intuition and expertise with AI's data processing and analysis capabilities.

Job Demands in Artificial Intelligence: The increasing adoption of AI in business operations and strategies has generated a growing demand for professionals specializing in AI, including in the field of creativity. This creates many employment opportunities for those who wish to combine their creative skills with AI expertise. Specialized AI professionals can play key roles in implementing and managing AI systems in the creative process, ensuring they are used effectively and ethically.

At Mavity, our commitment to innovation has led us to start developing internal and external AI applications aimed at delivering higher quality projects. With these applications, we not only improve the performance of our creative teams, but also provide our clients with insightful tools to monitor and manage their projects. 

At Mavity, we are building a creative ecosystem that combines human creativity with cutting-edge technology for unprecedented project execution.

Contact us today and find out how our technology can empower your creative projects.